Key Expertise


Service Design

I work closely with key stakeholders within large organisations on complex digital transformation projects and develop designs based on evidence of user needs and organisational outcomes. I develop a systems view, identify system-wide human needs and address them by coordinating complex solutions across customer interaction channels and touch points.

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    UX Research

    I use a variety of quantitative and qualitative research methods to identify users, their needs, validate key product hypotheses. During early stages of the project I focus on understanding the user, business problems, identify key assumptions and address knowledge gaps. I then use variable research methods based on available time, resources, cost constraints and then synthesize findings to present opportunities or implications for design efforts.

    User Journey Mapping

    Most companies are reasonably good at gathering data on their users. But data often fails to communicate the frustrations and experiences of customers. I work with stakeholders in mapping out the story of the customer’s experience: from initial contact, through the process of engagement and into a long-term relationship. Journey mapping provides a view of customer needs, motivations and key behaviours and expectations. 

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    Design Thinking

    I facilitate design sprints with product teams to answer critical business questions through rapid prototyping and user testing. Design sprints lets team reach clearly defined goals and gain key learnings, quickly. The process helps spark innovation, encourage user-centered thinking, align teams under a shared vision and get them to launch a product faster.

    Rapid Prototyping

    I design prototypes range from rough paper sketches to interactive simulations that look and function like the final product. Rapid prototyping helps teams experiment with multiple approaches and ideas, it facilitates discussion through visuals instead of words, it ensures that everyone shares a common understanding, and it reduces risk and avoids missed requirements, leading to a better design faster.



    Product Design

    I partner with Product Managers, engineers, researchers and designers to oversee the user experience of a product from conception until launch. I capture multiple conceptual ideas, turn them into design flows and experiences and later into functional prototypes that are then used to gather feedback from users and stakeholders.

    Design Systems

    I work with product and design teams in developing design systems that work seamlessly across multiple channels, platforms and devices. Using design systems minimizes UX debt, promotes consistency, speeds up team’s productivity, establishes a shared vocabulary, provides helpful documentation, makes testing easier, and serve as a future-friendly foundation for new iterations.

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    Happy Clients



    Gagan worked for me as Product and Service Designer on a complex programme of Digital Transformation. He worked at pace, collaborated very well and was able to rapidly apply himself to new concepts and ideas. In particular, his ability to work with Software developers and translate UX concepts into technical language was highly appreciated by his colleagues. Gagan is an asset to any team.
    — Danny Ivatt, Director - Digital Transformation at Hewlett Packard Enterprise
    I had the pleasure of working with Gagan on a new redesign concept for I was very impressed by the great preparation he did prior the project – extensive analysis and research, as well by providing new ideas and innovative solutions to the project. He clearly is passionate about UX, product, and technology and incorporates that knowledge in great UX design.
    Apart from this Gagan is a very nice colleague and it was a pure joy to work with him.
    — Magdalena Marczak, Product Manager at 4Finance
    Gagan worked with me at Aviva on the Global Navigation, part of the Global Design Framework for Aviva’s digital assets across 16 countries. Coming from a UX background, I was impressed with how quickly Gagan jumped into the nuances of product management for a global redesign project.His strong design and technical background were great assets to the team, providing a fresh perspective on how best to get things done. Gagan’s biggest strength is his rare ability to balance UX Design, Agile software development and Stakeholder Management. Additionally Gagan is an amazing team player who is always willing to do whatever it took to help his colleagues get things done. Any company would be lucky to have Gagan on their product management team.
    — Sumit Bhardwaj, Global Product Manager at Aviva
    I had the pleasure of working with Gagan on a short term complex digital transformation program and was extremely impressed. His commitment, professionalism, and ability to build excellent relationships with all team members. Gagan has a real passion for design and his enthusiasm shone through. He produced an amazing amount of content in such a short period of time and was able to suggest new ideas. Overall a real pleasure to work with and I would have no hesitation in recommending him for any assignment and hope to work with him again in the future.
    — Mark Ross, Capability Lead at DXC Technology

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