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Product, UX & Service Design portfolio of Gagan Malik

Understanding how

users dicover content

 

Client
EE

Year
2017

Industry
Telecommunications

Capabilities
UX Research     
UX Design

 

Background

Scope of this research was to explore navigation content of the Shop and Why EE sections of the mega nav within the ee.co.uk website. This study was conducted at the EY-Seren Customer Lab where I moderated 10 one-to-one 60 minute user research sessions.

Current EE Mega Nav

Existing Mega Nav.png
Existing Mega Nav 2.png

Objectives

Task based Tree Testing

A task based tree testing exercise was setup to discover how current site structure performs, validate which parts of navigation work well and which one's don’t.

Methods

Task based Tree Testing

A task based tree testing exercise was setup to discover how current site structure performs, validate which parts of navigation work well and which one's don’t.

Insights

Recommendations