Background

Aviva Drive is a free app that monitors users driving skills. Once they've driven 200 miles, they get an individual driving score out of 10. Users scoring 7.1 or more could save an average of £150 on Aviva comprehensive car insurance. I was part of the product and design team responsible for the user experience and redesign of the iOSand Android app versions.I worked alongside a senior visual designer,  business analyst and a cross platform agile app development team.


Objectives

Our product team were given three primary objectives:

  • Make it easier for safer drivers to claim rewards on their car insurance
  • Enhance the app's functionality and usability beyond its competitors
  • Implement game dynamics to improve engagement and retention

Methods

  • UX Research
  • Design Thinking
  • Product Design
  • Rapid Prototyping
  • UX/UI
  • User Testing

Results

Using iterative and incremental Lean UX approach, we were able to explore and test many ideas with our users. We were able to make data driven decisions based on user feedback and without investing time in software development. The final outcome was a redesign with a very fresh look and feel, game dynamics and a seamless user experience. 

The redesigned drive app has surpassed 750,000 plus downloads, has received an average 4.5* app store reviews on both iOS and Android. 


User Reviews

“As a young driver, I’m sure many can appreciate that the costs and quotes received by a majority of insurers is just out of this world, to receive a discount of up to 28%!!! Is amazing! That’s a hefty price cut for a young driver, like me.”
— Leah
“Helps you drive perfect. It makes you go back to how you should drive without all the rushing around, I have started to enjoy driving again with this app, believe it or not, I see more of my surroundings too. But you do get the cars trying to make you go much faster but hey ignore em ;-)”
— Derek Higgins

*To comply with my confidentiality agreement, I have omitted and appropriated confidential information. These designs are a reinterpretation of the original.