Aviva Drive is a free app that monitors users driving skills. Once they've driven 200 miles, they get an individual driving score out of 10. Users scoring 7.1 or more could save an average of £150 on Aviva comprehensive car insurance. I was part of the product and design team responsible for the user experience and redesign of the iOSand Android app versions.I worked alongside a senior visual designer, business analyst and a cross platform agile app development team.
Our product team were given three primary objectives:
- Make it easier for safer drivers to claim rewards on their car insurance
- Enhance the app's functionality and usability beyond its competitors
- Implement game dynamics to improve engagement and retention
- UX Research
- Design Thinking
- Product Design
- Rapid Prototyping
- User Testing
Using iterative and incremental Lean UX approach, we were able to explore and test many ideas with our users. We were able to make data driven decisions based on user feedback and without investing time in software development. The final outcome was a redesign with a very fresh look and feel, game dynamics and a seamless user experience.
The redesigned drive app has surpassed 750,000 plus downloads, has received an average 4.5* app store reviews on both iOS and Android.
*To comply with my confidentiality agreement, I have omitted and appropriated confidential information. These designs are a reinterpretation of the original.